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Knix: Revolutionizing the undergarment game
The underwear brand empowering women, destigmatizing periods and giving back to the community *This Interview has been edited for length and clarity Before 2013, those who menstruate had to decide, on a monthly basis, whether to wash and wear stained underwear that had succumbed to the dreaded and inevitable ‘period leak,’ or to simply throw out yet another pair of perfectly good knickers. Enter Joanna Griffiths, Queen’s University alum and female entrepreneur aiming to revolutionize the underwear game and destigmatize menstruation. Griffiths mandate was to challenge the conventional design and function of women’s intimates, such as those advertised by brands like Victoria’s Secret or La Senza. Her solution was Knix:…