Women Quest
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Beauty & Becoming: When I Stopped Doing the “Clean Girl” Aesthetic, I Finally Felt Like Myself
For a long time, I thought becoming beautiful meant becoming invisible. Not literally invisible, but muted. Soft. Scentless. Beige. Polished. Pulled back. Like a whisper in lip gloss. That’s what the clean girl aesthetic taught me: that effort is fine — but only if you pretend it’s effortless. Everywhere I turned on social media, I saw the same faces: slicked-back buns, laminated brows and clear skin that looked like it had never met a breakout. Minimal makeup (that still cost $200). Dewy, but never greasy. Matching gold jewelry, matching white towels, matching emotional detachment. It looked beautiful. Peaceful. Controlled. And I wanted in. Becoming a ‘Clean Girl’ (Or Trying To) …