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Knix: Revolutionizing the undergarment game
The underwear brand empowering women, destigmatizing periods and giving back to the community *This Interview has been edited for length and clarity Before 2013, those who menstruate had to decide, on a monthly basis, whether to wash and wear stained underwear that had succumbed to the dreaded and inevitable ‘period leak,’ or to simply throw out yet another pair of perfectly good knickers. Enter Joanna Griffiths, Queen’s University alum and female entrepreneur aiming to revolutionize the underwear game and destigmatize menstruation. Griffiths mandate was to challenge the conventional design and function of women’s intimates, such as those advertised by brands like Victoria’s Secret or La Senza. Her solution was Knix:…
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Femtech: Technology for women’s health matters
How the Canadian technology industry is providing resources for women’s health and the companies involved. Femtech is a general term that encompasses all technology that supports women’s health. This includes products, diagnostics and software. These technologies primarily focus on health issues that specifically affect women, non-binary and trans people. This website lists all the companies specializing in Femtech, related resources and a portal where any companies wanting to enter the industry can apply for aid. The site also boasts one-on-one sessions, a Slack community and events for individuals to come together and discuss the future of Femtech. Rachel Bartholomew, the founder of Hyivy (a company focused on promoting women’s pelvic…
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Women-focused storytelling in “Turning Red”
How Domee Shi’s recent film normalizes womanhood Tamagotchis, boy bands, and unruly emotions take center stage in Turning Red, Chinese-born Canadian animator Domee Shi’s first feature-length Pixar film. Set in Toronto in the 90s, the animated film follows 13-year-old Meilin as she navigates the messy, confusing and sometimes scary milestone of reaching puberty. To add to the drama, Mei turns into a giant red panda whenever her emotions become overwhelming. On Feb. 21, 2021, Turning Red was released exclusively on Disney Plus and generated an overwhelming number of positive reviews. It received a 94 per cent rating on Rotten Tomatoes, 83 per cent on Metacritic and 70 per cent on…
